PRESS RELEASE
FOR IMMEDIATE RELEASE

Contact: Nina Sohi

On Monday, December 10th, 2007, Urban Mixer will launch two new services to the public:

• Urban Mixer TV video and audio podcasts featuring a roundup of the week's events available at www.urbanmixer.com every Monday with host Sharad Khare and special guests.

"We're very pleased to add Mr Sharad Khare to the team," said Raj Taneja, Urban Mixer's President, "he brings us a great deal of television experience with his current role as host and VJ for Asian Connections TV on Shaw Cable."

"With Urban Mixer TV's online format in both video and audio, Sharad is the best fit for the current role as host," concluded Taneja.

• Urban Mixer Auto featuring a review of new vehicles as they are provided by sponsors with columnist Michael Schratter, the 24hrs news 'Out On the Town' social reporter.

Since 2004, Urban Mixer has brought its audience information about all the great places to go out in the city. With the number of gala events which occur in Urban Mixer's target cities on a regular basis, the Company believes that the reader should also be prepared to arrive in style.

"Urban Mixer Auto is about cutting through all the marketing jargon and the professional reviewer's likely biased take on vehicles and giving the audience a real impression about a luxury vehicle from a regular guy," stated Taneja.

As new vehicles are tested, a review with photos will be posted by Michael Schratter on the Urban Mixer blog.

About Urban Mixer
Social media Guru and President of the Urban Mixer, Raj Taneja, dubs his membership-based social organization as the cure for the common social life. Reaching over 15,000 young urban professionals with a targeted weekly e-newsletter, Urban Mixer combines the city’s most comprehensive events calendar with coverage on the hottest happenings in town and even hosts their own brand of social soirée. Busy urban professionals can get the scoop on all the In places to go Out.

About SSID Inc.
SSID Inc. is a company which invests money, technical assets and management experience into Internet-based communities. The focus on customer and end-user acquisition is paramount to this process.

FOR MORE INFORMATION ON URBAN MIXER TV and URBAN MIXER AUTO:
Nina Sohi
Urban Mixer
604-721-7778 (direct)
800-688-1868 x 912 (office)
nina@urbanmixer.com
www.urbanmixer.com